A social media manager plans, creates and publishes content that keeps your business active and visible online. At Dotts Marketing, we also develop a content strategy, write captions, schedule posts, manage your social media channels and monitor performance, helping restaurants, cafés and food businesses maintain a consistent online presence without adding more work to their day.

For many customers, social media is the first impression of your business. Before booking a table or visiting your café, they’ll often check your Instagram or Facebook to see your food, atmosphere, reviews and recent activity. A consistent social media presence helps build trust, strengthen your brand and keep your business top of mind.

Our Social Media Management service includes content planning, content creation, SEO and AI-friendly caption writing, post scheduling, community management, monthly reporting and an ongoing content strategy tailored to your business goals.

Yes. We create the content for your social media channels, including captions, graphics and content planning. If your package includes on-site content creation, we’ll also capture original photos and videos that showcase your business.

Yes. Depending on your location and package, we can visit your restaurant, café or food business to capture professional photos and videos for your social media. This helps create authentic content that reflects your brand and customer experience.

We primarily manage Instagram and Facebook and TikTok, as they’re the platforms where most hospitality businesses connect with their audience. If your business would benefit from additional platforms, we can discuss the best approach during your consultation.

Consistency is more important than posting every day. Most hospitality businesses benefit from posting between three and five times per week, depending on their goals, promotions and available content. We’ll recommend a posting schedule that suits your business.

Absolutely. While social media management and paid advertising work well together, we also offer Paid Ads Management as a standalone service for businesses that only need help with advertising.

We create and manage advertising campaigns on Google Ads and Meta (Facebook and Instagram), helping restaurants, cafés and food brands reach local audiences, promote offers, increase brand awareness and generate enquiries.

There’s no one-size-fits-all budget. It depends on your location, competition and business goals. We’ll recommend a realistic advertising budget based on your objectives and make sure every campaign is managed efficiently.

Organic social media is a long-term strategy that builds awareness and consistency over time. Paid advertising can generate results much faster, often within the first few weeks, depending on your campaign objectives, audience and budget.

We track key performance metrics such as reach, engagement, website visits, enquiries and advertising performance. Every month you’ll receive a report explaining what’s working, what we’re improving and how your campaigns are performing.

Yes. Every client receives regular performance reports on our 1:1 call with clear insights into social media growth, advertising results and recommendations for future improvements.

Yes. You always remain the owner of your social media accounts and advertising accounts. We simply manage them on your behalf while we work together.

Working with a freelancer means you’ll deal directly with the person managing your marketing. There are no account managers or handovers, just clear communication, a personalised approach and digital marketing strategies tailored to your business.

Absolutely. Many of our clients are running paid advertising for the first time. We’ll guide you through the process, recommend the right budget and manage every aspect of your campaigns from setup to optimisation.

No. While restaurants, cafés and hospitality businesses are our primary focus, we also work with businesses across a wide range of industries, including tourism, home services, trades, professional services and local businesses throughout Ireland.

Every business has different goals, so we tailor our Social Media Management and Paid Advertising strategies to suit your industry, audience and objectives.

No. While restaurants, cafés and hospitality businesses are our primary focus, we also work with businesses across a wide range of industries, including tourism, home services, trades, professional services and local businesses throughout Europe.

Every business has different goals, so we tailor our Social Media Management and Paid Advertising strategies to suit your industry, audience and objectives.

Dotts Marketing combines over seven years of digital marketing experience with real hospitality industry knowledge. Having worked in restaurants and hospitality myself, I understand the realities of running a busy business and what happens behind the scenes when marketing gets pushed to tomorrow’s to-do list. That’s why I create Social Media Management and Paid Advertising strategies that are practical, consistent and tailored to your business goals.